Apple’s latest ad campaigns for privacy has showed up in Germany.
There are 3 billboard ads in total. One is in Hamburg’s port, a major global shipping center with goods being shipped from all over. Hamburg is touted as the ‘gateway to the world’, and Apple’s ad, translated means ‘Gateway to the world, but not to your information’
The second ad appears within the city, which reads ‘Revealing little on Hamburgers as hamburgers’. The third ad is placed in Berlin, where the East is given to the Soviet sector while the West is given to the French, British and American sectors. Here, the ad is translated as ‘Welcome to safe sector’.
Apple has started assuming a stance on privacy as a way to market to consumers. Its ad campaign showed up in Las Vegas and in Canada, specifically right next to an Alphabet company and on King Street.