Apple shares its newest video ad showing how students may use Macs outside the classroom as part of their ‘Behind the Mac’ campaign.
The ad encourages college students to do more and pursue their creative passions outside the classroom. The theme, ‘test the impossible’, mentions how students can explore the possibilities so they could test the bounds and go beyond them.
As part of the back to school promotion, Apple has launched a new MacBook Pro that has Touch ID, Touch Bar and more. The MacBook Air has been refreshed as well and offered to students for only $999.
The ‘Behind the Mac’ ad video may be seen at the official Apple website. Apple is currently offering back to school promotions such as the exclusive Apple Pay discounts for 6 retail shops and the hardware deal where students can get free Beats headphones when they buy an iPad or Mac.