Apple partners up with NBA for new Apple Music playlist


The NBA and Apple have collaborated on the Apple Music platform and released a new playlist, dubbed ‘Base: Line’. It features various independent artists from emerging labels and will be comprised of forty songs mostly from the hip hop genre.

Apple Partners Up with NBA for New Apple Music Playlist

NBA and Apple

‘Base: Line’ will be distributed via the NBA website and app, and will be played alongside game highlights on social media. NBA fan and Apple executive Eddy Cue has played a role in the deal, saying that Apple encourages and supports emerging urban artists and their creations.

UnitedMasters, a new label will be providing the songs, which will be played on Apple’s music subscription platform. Apple intends to release new playlists on a weekly basis and allow subscribers to connect with more than 100,000 independent artists through their music.

It’s estimated that Apple Music has 60 million-plus subscribers, right below Spotify’s. The move could bring in more subscribers, especially fans of the NBA.

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Haider Ali Khan

Haider Ali Khan is an entrepreneur from Perth, Western Australia. He is the Owner and Editor-in-Chief of iLounge.