Apple has released new ‘Shot on iPhone’ videos that highlights the iPhone’s mic and camera quality. These four videos are the first ones in what Apple calls ‘Apple ASMR’.

ASMR Series launched by Apple

ASMR, or autonomous sensory meridian response is a popular form of media that can help listeners relax and explore new aural sensations. Apple’s take on ASMR is best ‘enjoyed with headphones’, which means you can don your best listening hardware, close your eyes and just tune in to the experience.

There are four ASMR Shot on iPhone videos in total- the ‘Calm Rain at Camp’; ‘Crunching Sounds on the Trail’; ‘Whispers in Ghost Forest’ and ‘Satisfying Woodshop Sounds’. All of the videos were recorded using the iPhone XS Max and iPhone XS, with the addition of a few professional hardware and software. Each video lasts anywhere between 8 to 11 minutes long and offer sound nuances on earbuds or headphones.


Samantha is a senior news editor at iLounge. She has been covering the technology industry for over five years, writing about Apple, Google, and other major companies. Samantha has also worked as a reporter and editor for several other publications.