Apple’s newest video features the camera control function found in the iPhone 16 Pro.
The ad, titled ‘iPhone 16 Pro – Camera Control’ has a caption ‘Snap-a-Mole’ and is just 36 seconds in length. It tells the story of a man surveying the landscape, looking to capture photos of moles. As the moles come out of their hiding holes, the man uses gestures to change Photographic Styles and zoom in on the subject. The ad has appeared in Turkey, Saudi Arabia, and the UAE and is reminiscent of Chinese martial arts films.
In the video description, Apple adds that Camera Control offers easier camera access and adjustments such as depth of field, exposure, and zoom, and a toggle to switch styles. At the end of the ad, there’s a line that says ‘Snap in a snap’. The video is available to watch on Apple’s official YouTube channel for the countries mentioned.
