Apple has shared its new ‘Privacy on iPhone’ video ad on the official Apple YouTube channel today to emphasize its stance on customer privacy.
The ad, which runs about a minute long, displays an aerial shot of a city, with homes, office buildings and others before focusing on an iPhone 11 Pro Max user. Voice-over talks about how important privacy is in an all-digital world.
The ad ends with the words ‘Privacy. That’s iPhone’. In the YouTube description, the Cupertino-based firm stresses how privacy should be straightforward and simple.
Apple has released privacy-centric videos before on its ‘Privacy on iPhone’ series, ranging from humorous to ones that have serious tones. The tech firm’s belief is that privacy should be considered a ‘fundamental human right’, and cements that stance by collecting as little customer data as possible.