A new ‘Shot on iPhone 13 Pro’ video has arrived on Apple’s official YouTube channel.

Shot on iPhone 13 Pro Features

‘The Comeback’ is themed around the Chinese New Year and tells the story of a man who enlists the help of his friends and family to stage a comeback after coming home injured in a film shoot. The video starts with a traditional martial arts scene where the protagonist uses his skills to beat his pursuers.

Unlike other ‘Shot on iPhone’ ads, the video is nearly 30 minutes long. Last year, a 12 minute video used an iPhone 12 Pro Max and tells about a legendary Chinese monster in a modern twist.

Chinese New Year is set to be on February 1 for 2022. Along with the video ad, Apple has released special edition Beats Studio Buds and AirTag, featuring a Tiger logo emblazoned on the charging case. The Cupertino-based company also outed several promotions to celebrate the holiday.


Samantha is a senior news editor at iLounge. She has been covering the technology industry for over five years, writing about Apple, Google, and other major companies. Samantha has also worked as a reporter and editor for several other publications.