The yearly iPhone event has been announced by Apple, to be held on September 9. The event has different taglines for each country, with the main tagline used as ‘Surprise and Shine’. In Australia, Canada, NZ, The United Kingdom, the United States, India, and Ireland have this tagline for the event, while other countries have it but not as the actual translation. Regional pages like Vietnam, Korea, Japan and other countries have not been updated yet.
Regional teams in Apple are allowed by the company to do their own content rather than using the same translation globally. China, Taiwan, and Hong Kong use the concept of chapters, something the whole world does not use. The tag lines do have the same general meaning, but in different interpretations.
In this year’s Apple iPhone event, Apple is anticipated to be unveiling the first foldable iPhone, alongside the iPhone 18 Pro Max and iPhone 18 Pro.
