Kid Apps’ 3rd Party Tracking on iOS May Face Restrictions

Apple may be working on imposing a limit on data tracking for apps that can be found in the App Store’s Kids Section.

In line with a report from Joanna Stern of Wall Street Journal, who found 3rd party tracking in children’s apps, a spokeswoman stated that Apple doesn’t see what data users may or may not share with the app’s developers. Moreover, the company cannot see what the app developers may be doing with the data collected on their servers.

Currently, there are no limits to how tracking features operate within apps. These tracking capabilities can range from analytics to ad targeting and even collecting name, age and activity in-app. Stern mentioned in the report that Apple and Google should play an active role and limit the third-party data that gets sent out to app developers for safety and privacy reasons. Moreover, there’s no action that users can do to avoid the trackers, some that may even reach up to seven in some apps.