Apple’s advertising partner Media Arts Lab is reported to cut 50 jobs due to evolving market strategy.
The ad company is a subsidiary of TBWA\Chiat\Day and has Apple as its primary client, with a history of partnering up with the Cupertino-based company for years.
A spokeswoman for Media Arts Lab mentioned that the move was difficult but necessary if they were to meet their client’s needs.
Media Arts Lab is responsible for several Apple campaigns, including the recent HomePod ad titled ‘Welcome Home’, the ‘Get a Mac’ campaign and the ‘1984’ TV ad. The director for the HomePod ad, Spike Jonze left the company in May to create a social media network for musicians.
Apple tried moving ads in-house in 2014 but it didn’t work out. Marketing Communications VP Tor Myrehn states that Apple’s trust and confidence in Media Arts Lab stays strong, and Apple expects the advertising firm to evolve with their marketing approach.