Apple has always shown support for the LGBTQ community, and on Pride Month they’ve released special edition Apple Watch faces and bands with a rainbow theme.
About the Apple Watch Pride Edition
Pride displays that show the new Apple Watch designs can now be seen on Apple Stores globally, with the new Sport Loop 2019 prominently featured front and center. Precision-cut Apple logos have been displayed on both sides of the table surface with the same thread color arrangement as the band. Previously, tables had a white backdrop with Pride bands and a rainbow Apple logo.
Apple announced the 2019 Sport Loop during their WWDC keynote, held in McEnery Convention Center in San Jose, CA. The new product meshes well with Pride digital and analog Faces that were added in watchOS 5.2.1.
Previous Pride displays are still available in 13 stores and can be bought for $49. Pride Watch faces can be installed as default when you’ve updated to the latest watchOS version.