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News

News

Suppliers withdraw from Apple AR production

Last updated: Feb 26, 2023 4:39 pm UTC
By Samantha Wiley
Apple AR

A recent report claims that firms are withdrawing from Apple’s augmented reality project.

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Ming-Chi Kuo, an analyst said that Apple’s main supplier Pegatron will be moving the augmented reality production via a subsidiary, Luxcaseict. He mentioned that Luxshare’s joint venture will take over the production and design of the Apple headset. However, Kuo believes that the move will lead to a good thing, which is the product’s cost reduction.

Apple AR

預期立訊或將主導Apple第一代AR/MR頭戴裝置開發與量產 / Luxshare ICT likely to lead development and production of Apple's first-generation AR/MR headsethttps://t.co/ff1h6smoM9

— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) February 24, 2023

Pegatron remains a shareholder in Luxcaseict, so even if the company withdraws from the headset business, the firm will profit when the project succeeds. At the same time, Luxshare will not give profit at the start as the first-generation headsets’ shipment will be low. Luxshare will grow depending on the AR headset’s performance.

Lastly, Kuo says that Apple plans to create a low-end and a high-end headset, with the low-end device expected to launch in 2025. The headset may be announced during the WWDC 2023.

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TAGGED: Apple, Apple AR
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